Mark William Lewis: Entrepreneur, eCommerce Expert & Tech Investor
Founder and CEO of Netalico Commerce with over 15 years in web development and 8+ years focused on eCommerce. Mark combines technical expertise with business acumen to help companies build, maintain, optimize, and grow their online stores through smart, scalable solutions.
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Professional Journey
1
Early Career
After earning his Bachelor's in Computer Information Systems from Campbell University, Mark worked with multiple web development agencies and tech startups. He held senior roles at Principled Technologies and contributed his expertise to NASA as a Senior Technology Consultant.
2
Founding Netalico (2013)
Mark's entrepreneurial breakthrough came when he founded Netalico Commerce, a hands-on eCommerce development agency specializing in Shopify Plus, Magento, and BigCommerce platforms. He built the company around a merchant-focused philosophy of partnership rather than one-off projects.
3
Venture Capital
Beyond Netalico, Mark expanded into venture investing as Managing Partner at Obsessive Ventures, where he's invested in companies like SpaceX and Databricks. He also serves as a consultant for Strategic Commerce Ventures and as a Venture Partner at Purpose Built.
Mark's diverse experience spans from corporate IT environments to cutting-edge research settings, giving him a strong foundation in problem-solving and innovation across the technology landscape.
Netalico Commerce: eCommerce Excellence
Founded in 2013, Netalico Commerce has become a respected boutique eCommerce agency under Mark's leadership. The company specializes in:
Custom Development
Building tailored solutions on Shopify Plus, Magento, and BigCommerce platforms to meet specific business needs.
UX Design
Creating intuitive, conversion-focused user experiences that drive sales and customer satisfaction.
Optimization
Continuously improving store performance through data-driven strategies and technical enhancements.
Mark's approach emphasizes long-term collaboration with clients across industries from luxury fashion to health and wellness, focusing on partnership rather than vendor relationships.
Venture Capital & Advisory Roles
Mark has expanded his professional scope into venture investing and advisory roles, leveraging his eCommerce and technical expertise to identify and support high-potential startups.
As Managing Partner at Obsessive Ventures, he spearheads investments in cutting-edge technology companies, including notable names such as SpaceX and Databricks.
He also serves as a consultant for Strategic Commerce Ventures, advising private equity and hedge fund clients on e-commerce mergers, acquisitions, and growth strategies.
As a Venture Partner at Purpose Built, Mark helps connect aspiring founders with resources and mentorship, contributing to the venture studio's mission of launching innovative companies through a structured, "human-centric" approach.
Major Achievements
1
Successful Agency Founder
Established Netalico Commerce in 2013 and grew it into a respected eCommerce development agency known for its hands-on approach and expertise in Shopify, Magento, and BigCommerce.
2
Technology Consulting for NASA
Worked with NASA as a Senior Technology Consultant, applying his web development and UX skills to support the space agency's projects.
3
Venture Investments in Industry Leaders
Led investments in high-profile tech companies including SpaceX and Databricks as Managing Partner of Obsessive Ventures.
4
Strategic Advisor
Advised numerous investors and entrepreneurs on e-commerce strategy through roles at Strategic Commerce Ventures and Purpose Built.
Mark is frequently sought out for his insights on e-commerce trends and has been quoted as an expert by industry publications such as Retail Brew and Modern Retail.
Business Philosophy & Insights
"I love focusing on customer lifetime value because it's not about a singular transaction. It's about developing and nurturing ongoing relationships with your customers."
Practical Technology Adoption
"You shouldn't even consider headless [commerce] unless you have an internal engineering team." Mark emphasizes choosing solutions that fit a team's capabilities and business stage.
Simplifying E-commerce
"The focus is on eliminating those cost barriers and making it simpler and easier to run your Shopify store." Technology should reduce complexity for merchants, not add to it.
Partnership Approach
Mark stresses being "people and partners, not just another vendor" to clients, believing in transparency and working with clients for the long haul.
Educational Background
Mark's strong academic foundation complements his professional expertise:
1
The Wharton School, University of Pennsylvania
Master of Business Administration (MBA)
2
Campbell University
Bachelor of Business Administration (B.B.A.) in Computer Information Systems
This combination of technical and business education gives Mark a well-rounded perspective: he understands technology at a fundamental level while grasping high-level business management and strategy.
Throughout his career, Mark has continued to learn and stay current through industry conferences, MBA alumni events, and relevant certifications, ensuring his knowledge remains both broad and deep in the fast-evolving tech business landscape.
Personal Life & Interests
Currently based in Miami, Florida, after spending significant time in the San Francisco Bay Area tech scene, Mark has gained exposure to different business cultures from Silicon Valley's startup energy to Miami's growing tech community.
Space Exploration
Given his stint with NASA and investments in space-tech via Obsessive Ventures, Mark is an enthusiast who follows advancements in aerospace closely.
Technology & AI
Mark follows advancements in artificial intelligence and emerging technologies, drawing parallels between cutting-edge tech and practical business applications.
Entrepreneurial Communities
Active member of Hampton, an invite-only community for founders and executives, where he connects with fellow entrepreneurs to share knowledge and mentorship.
Connect With Mark
Mark William Lewis combines tech savvy, business acumen, and genuine curiosity in his approach to entrepreneurship and investing. Whether guiding a client's eCommerce strategy, investing in a pioneering startup, or exploring the latest in space technology, he approaches it with passion, expertise, and an eye toward the future.
Social Media
Follow Mark on X (Twitter) @mrloo and connect with him on LinkedIn for insights on eCommerce and technology trends.
Business Inquiries
Contact Netalico Commerce for eCommerce development and optimization services.